The Company
Ratio, Inc is a biotechnology company developing a solution
for conveniently administering large molecule drugs such as insulin. The
technology was developed at the University of Wisconsin-Madison
by several inventors, notably Dr. Michael MacDonald and Dr. David
Beebe. Ratio was founded in 2005 by Tony Escarcega, a recent
MBA graduate, and Dr. Beebe. This technology has been patented
by the Wisconsin Alumni Research Foundation (WARF) and we have
a license agreement with them.
Ratio is currently developing a micro-insulin pump, which we
will compare to a current product on the market (insulin pump)
to get 501(k) status from the FDA. With this strategy, we estimate
getting FDA approval within three years. Once the pump
is approved for one drug application, this will enable many other
drug applications to go through the FDA easier.
The Product Description
Our product is a disposable, adhesive drug delivery pump worn
on the skin. This device can be worn for up to 24 hours
and deliver a steady dose of drug, then it is discarded and a
new patch is applied. It is fully self-contained and is
small in size (25mm in diameter, 5mm thick), making it convenient
to wear and easy to hide. The key to this technology is the small
non-electronic pump that allows for constant dosing. The
method of injection is small, self contained catheter, but a
painless microneedle array is being developed.
There are several competing products that can deliver large
molecule drugs; insulin pumps, needles, injector pens, and inhalers.
Our product is fundamentally different than these because it
is small enough to be attached to the skin and can deliver a
steady dose of drug over time. Our device is also designed to
be mass produced and disposable, allowing for low switching costs
for users to try our product.
The Customer Definition
Recent advancements in biotechnology have led to a proliferation
of large molecule drug discoveries. These large molecule
drugs (such as various proteins, monoclonal antibodies, hormones,
and vaccines) have the potential to cure more complex diseases
with targeted precision, specificity, and accuracy. A
significant drawback to these large molecule drugs, however,
is that they need to be injected subcutaneously or intramuscularly
such as with a needle and syringe, which can be painful, requires
the handling of needles and does not offer a steady infusion
of the drug over time. Many of these large molecule
drugs have a short half-life requiring that they be administered
over a long period of time. This is a significant issue
that most of the current drug delivery systems are incapable
of overcoming.
Our target customer is a Type 1 diabetic that wants the benefits
of an insulin pump, but does not want to pay for or cannot afford
one. Ideal candidates are young children who are not ready for
an insulin pump and need a reliable method of insulin delivery
when they sleep.
Other target customers will want an easy to use and reliable
way to take a drug over time. Current long-dosing large molecule
drugs require the patient to be stationary while a slow IV drip
is administered. A large benefit of our device is that it will
enable the patient to be mobile while the drug is being infused.
Market Description
The U.S. currently has more than 1.7 million Type 1 diabetics
(4 million in the world) and 30,000 new cases diagnosed each
year in the U.S. Type 1 diabetics self-administer 4-6 daily
injections to maintain their blood glucose levels. These
drug delivery supplies can cost a substantial amount, averaging
nearly $1,000 each year per diabetic, making it a $1.7 billion
U.S. market.
Twenty large molecule drugs received final approval in 2002
and 15 received approvals for new indications, according to Burrill.
From their small base in 2003- 8% of the $390 billion worldwide
drug market—large molecule drugs are expected to reach
15% of a $550 billion market by 2006. An example of a single
drug is Herceptin, a drug for the treatment of breast cancer,
which had sales of $600 million in 2005. Drug delivery companies
would earn between 5-10% of sales for use of its device.
Ratio will find the drugs that take advantage of our delivery
system, at the same time have a large market potential. We will
partner with a pharmaceutical company, using their expertise
in the market, regulatory affairs and significant resources.
Ratio can leverage its technology by licensing to several pharmaceutical
companies at the same time, increasing the value of the company
and reducing risks associated with a single drug.